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Pricing
Pay per lead.
Nothing else.
No retainer, no setup fee, no minimum term. Data, copy, sending infrastructure and reply handling are all included in the price per lead.
1 qualified lead = 1 charge
A qualified lead is a named decision maker at a business that matches your brief, who has replied asking for a call, a quote or more information.
- Price per lead agreed in writing before launch
- Leads outside the agreed criteria are never charged
- Monthly invoice for leads delivered, nothing else
- Stop at any time
What you never pay for
- Retainers
- Setup fees
- Minimum terms
- Data or software
- Emails sent
- Out of office or unsubscribe replies
Start with five free leads. If they don't close, you've lost nothing.
Get 5 free leadsHow your price is set.
Fair to both sides, agreed up front.
We quote a fixed price per lead after the brief call. Three things decide it.
What a customer is worth
A lead for a high-value, long contract is priced differently from a low-value one-off sale.
The size of your market
A narrow niche in one region takes more work per lead than a national market.
How tight the criteria are
Strict size, territory or software filters mean fewer companies qualify.
Everything included.
In every price per lead.
Data
Market mapping, decision maker research and contact verification.
Messaging
Copy written for your industry, approved by you, then split tested.
Infrastructure
Sending domains, inboxes and daily deliverability monitoring.
Qualification
A person reads every reply and only passes on genuine interest.
Delivery
Same-day leads into your CRM, inbox or a live sheet.
Reporting
A weekly summary of volume, replies and leads by segment.
Pricing
questions.
How much does a lead cost?
It depends on your market and what a customer is worth to you. We quote a fixed price per lead after a short call, before anything starts.
Is the trial really free?
Yes. Your first five qualified leads cost nothing, so you can judge the quality before agreeing a price.
What if a lead isn't genuine?
If a lead doesn't meet the criteria we agreed, it isn't charged, or we replace it.
Is there a minimum spend?
No. There is no minimum term, retainer or setup fee. You can pause or stop at any time.
Can I cap how many leads I receive?
Yes. Set a monthly cap and we'll stop at it, so your spend is always predictable.